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Winning At Innovation:The A To F Model
PengarangJabatan Wakaf,Zakat Dan Haji
RingkasanInnovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
PenerbitPalgrave Macmillan
ISBN9780230343436

ISBN9780230343436
Dewey658.84 DEB
PengarangJabatan Wakaf,Zakat Dan Haji
JudulWinning At Innovation:The A To F Model
PenerbitanBasingstoke,England: Palgrave Macmillan: 2011
Kolasi272p.: il.; 25cm
NotaIncludes bibliography references and index
Kategori BahanBuku
Tag Ind 1 Ind 2 Sub 1 Sub 2 Sub 3 Sub 4 Data
020 0 0 a 9780230343436
082 a 658.84 DEB
100 a Jabatan Wakaf,Zakat Dan Haji
240 0 a Winning At Innovation:The A To F Model
264 0 a b c Basingstoke,England: Palgrave Macmillan: 2011
300 a b c 272p.: il.; 25cm
500 0 a Includes bibliography references and index
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00000585 Available