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| Global Innovation Management:A Strategic Approach |
| Pengarang | The Malay Mail |
|---|
| Nombor Pengkelasan | 658.57 |
| Ringkasan | Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework. Companion Website: http://www.palgrave.com/business/westland/ |
| Penerbit | Palgrave Macmillan |
| ISBN | 9780230524910 |
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