Innovation Management:Strategies,Implementations And Profits Pengarang Allan Afuah Nombor Pengkelasan 658.406 Ringkasan As the first text to address the topic of Innovation Management as its core theme, this book was written in response to the increasing number of courses in this area that are usually offered in strategic management departments. Because it is integrative, the book has a unique multi-functional approach to innovation management, including the important contributions of economics, organizational theory, marketing, and finance. Penerbit Oxford University Press, USA ISBN 9780195113464